給你 终身學習 Danpacplus.hk Life Long Learning 终身學習
For user name and password, please Contac Us
From Your Webmaster recomended free WEB CEO
Course contents
Access
Grade
Introduction into Internet Marketing
What You Should Know before Getting Started
Get Acquainted with Search Engine Optimization Tools
Stage 1. Search Engine Marketing
Part 1: Understanding Search Engines
Lesson (1): Classification of Search Engines
Lesson (2): Crawler-Based Search Engines
Lesson (3): Human-Powered Search Engines
Lesson (4): Pay-for-Performance Search Engines
Lesson (5): META-Engines
Lesson (6): Who Feeds Who - Search Engine Relationships
Lesson (7): How Search Engines Rank Pages
Selected Reading List
Quiz (1): Understanding Search Engines
Part 2: On-Page Optimization
Step 1: Picking out Keywords
Lesson (8): Defining Your Niche and Audience
Lesson (9): Preparing to Research Keywords and Getting Suggestions
Lesson (10): Using Keyword Suggestion Tools
Demo (1): Picking out Keywords
Quiz (2): Picking out Keywords
Step 2: Optimization - Tuning the Pages
Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
Lesson (12): HTML Elements (Page Areas) That Matter
Lesson (13): Optimizing Layout of Your Pages
Lesson (14): Optimizing Navigation and Menus
Lesson (15): The Power of CSS
Lesson (16): Duplicate Content Issues
Lesson (17): Local SEO for Your Site
Demo (2): Optimizing an HTML Page
Quiz (3): Optimization - Tuning the Pages
Step 3: Website Submission
Lesson (18): Search Engines' Submission Rules and Guidelines
Lesson (19): Submitting to Search Engines
Lesson (20): Creating a Search Engine Friendly Sitemap
Lesson (21): Submitting to Directories
Lesson (22): Verifying Submission Success
Demo (3): Website Submission
Quiz (4): Website Submission
Step 4: Auditing and Improving the Website
Lesson (23): Detecting and Fixing Site Visibility Issues
Lesson (24): Detecting and Fixing Site Usability Problems
Lesson (25): Cleaning up the Mess. Orphan Files and Tech Waste
Demo (4): Monitoring Site Uptime
Demo (5): Testing Your Site and Improving Its Quality
Quiz (5): Auditing and Improving the Website
Part 3: Off-Page Optimization
Step 5: Link Marketing
Lesson (26): Link Popularity and Link Quality
Lesson (27): Google PageRank, Local Rank and Hilltop Algorithms
Lesson (28): Link Building Strategies and Techniques
Demo (6): Find Link Partners
Quiz (6): Link Marketing
Part 4: Monitoring Search Engine Rankings
Lesson (29): Issues with Automated Ranking Monitoring
Lesson (30): Analyzing Your Rankings over Time
Demo (7): Checking Site Rankings
Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
Lesson (31): Black-Hat Techniques vs White-Hat Techniques
Lesson (32): Code of Ethics
Quiz (7): Search Engine Spamming
Part 6: Search Engine Advertising
Introduction to Online Advertising
Step 1: Pay Per Click Advertising
Lesson (33): Introduction to PPC and Basic Concepts
Lesson (34): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)
Demo (8): Manage PPC Campaigns
Quiz (8): Search Engine Marketing
Stage 2: E-Mail Marketing
Lesson (35): Introduction to E-Mail Marketing. The Basics
Lesson (36): The Six-Step Process of E-Mail Marketing
Lesson (37): Working with Your Mailing List
Lesson (38): Creating the Message and Choosing the Subject
Lesson (39): Running the Campaign - E-Mail Transmission Tips
Stage 3: Affiliate Marketing
Lesson (40): Introduction to Affiliate Marketing
Lesson (41): Earning Money as an Affiliate
Lesson (42): Starting Your Own Affiliate Program
Lesson (43): Setting Up the Program
Lesson (44): Choosing Your Partnership Model
Lesson (45): Recruiting Affiliates
Stage 4: Web Analytics
Introduction to Web Analytics
Part 1: Traffic Data Sources
Lesson (46): Different Web Traffic Data Sources
Lesson (47): Web Analytics Pyramid Model
Demo (9): Using the HitLens Configuration Wizard
Quiz (9): Traffic Data Sources
Part 2: Traffic Sources
Lesson (48): Referring Sites and Partners
Lesson (49): Advertising Campaigns and Organic Search Engine Results
Lesson (50): Keywords as a Data Source
Demo (10): Browsing HitLens Reports
Quiz (10): Traffic Sources
Quiz (11): Web Analytics
Glossary
Australia: Unit 12, 3 Barranbali Street, Chevron Island, Gold Coast, Qld.,Australia 4217
Johnson Shiu, J.P. 邵焯輝 太平紳士 Australia mobile 手機 : +(61) 452300208
Email: johnson.shiu@danpacplus.hk