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Internet Marketing Basics

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Introduction into Internet Marketing

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What You Should Know before Getting Started

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Get Acquainted with Search Engine Optimization Tools

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Stage 1. Search Engine Marketing

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Part 1: Understanding Search Engines

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Lesson (1): Classification of Search Engines

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Lesson (2): Crawler-Based Search Engines

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Lesson (3): Human-Powered Search Engines

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Lesson (4): Pay-for-Performance Search Engines

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Lesson (5): META-Engines

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Lesson (6): Who Feeds Who - Search Engine Relationships

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Lesson (7): How Search Engines Rank Pages

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Selected Reading List

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Quiz (1): Understanding Search Engines

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Part 2: On-Page Optimization

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Step 1: Picking out Keywords

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Lesson (8): Defining Your Niche and Audience

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Lesson (9): Preparing to Research Keywords and Getting Suggestions

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Lesson (10): Using Keyword Suggestion Tools

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Demo (1): Picking out Keywords

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Selected Reading List

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Quiz (2): Picking out Keywords

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Step 2: Optimization - Tuning the Pages

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Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency

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Lesson (12): HTML Elements (Page Areas) That Matter

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Lesson (13): Optimizing Layout of Your Pages

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Lesson (14): Optimizing Navigation and Menus

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Lesson (15): The Power of CSS

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Lesson (16): Duplicate Content Issues

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Lesson (17): Local SEO for Your Site

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Demo (2): Optimizing an HTML Page

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Selected Reading List

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Quiz (3): Optimization - Tuning the Pages

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Step 3: Website Submission

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Lesson (18): Search Engines' Submission Rules and Guidelines

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Lesson (19): Submitting to Search Engines

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Lesson (20): Creating a Search Engine Friendly Sitemap

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Lesson (21): Submitting to Directories

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Lesson (22): Verifying Submission Success

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Demo (3): Website Submission

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Selected Reading List

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Quiz (4): Website Submission

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Step 4: Auditing and Improving the Website

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Lesson (23): Detecting and Fixing Site Visibility Issues

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Lesson (24): Detecting and Fixing Site Usability Problems

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Lesson (25): Cleaning up the Mess. Orphan Files and Tech Waste

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Demo (4): Monitoring Site Uptime

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Demo (5): Testing Your Site and Improving Its Quality

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Selected Reading List

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Quiz (5): Auditing and Improving the Website

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Part 3: Off-Page Optimization

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Step 5: Link Marketing

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Lesson (26): Link Popularity and Link Quality

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Lesson (27): Google PageRank, Local Rank and Hilltop Algorithms

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Lesson (28): Link Building Strategies and Techniques

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Demo (6): Find Link Partners

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Selected Reading List

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Quiz (6): Link Marketing

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Part 4: Monitoring Search Engine Rankings

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Lesson (29): Issues with Automated Ranking Monitoring

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Lesson (30): Analyzing Your Rankings over Time

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Demo (7): Checking Site Rankings

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Selected Reading List

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Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

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Lesson (31): Black-Hat Techniques vs White-Hat Techniques

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Lesson (32): Code of Ethics

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Selected Reading List

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Quiz (7): Search Engine Spamming

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Part 6: Search Engine Advertising

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Introduction to Online Advertising

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Step 1: Pay Per Click Advertising

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Lesson (33): Introduction to PPC and Basic Concepts

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Lesson (34): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)

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Demo (8): Manage PPC Campaigns

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Selected Reading List

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Quiz (8): Search Engine Marketing

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Stage 2: E-Mail Marketing

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Lesson (35): Introduction to E-Mail Marketing. The Basics

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Lesson (36): The Six-Step Process of E-Mail Marketing

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Lesson (37): Working with Your Mailing List

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Lesson (38): Creating the Message and Choosing the Subject

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Lesson (39): Running the Campaign - E-Mail Transmission Tips

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Selected Reading List

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Stage 3: Affiliate Marketing

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Lesson (40): Introduction to Affiliate Marketing

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Lesson (41): Earning Money as an Affiliate

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Lesson (42): Starting Your Own Affiliate Program

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Lesson (43): Setting Up the Program

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Lesson (44): Choosing Your Partnership Model

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Lesson (45): Recruiting Affiliates

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Selected Reading List

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Stage 4: Web Analytics

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Introduction to Web Analytics

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Part 1: Traffic Data Sources

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Lesson (46): Different Web Traffic Data Sources

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Lesson (47): Web Analytics Pyramid Model

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Demo (9): Using the HitLens Configuration Wizard

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Quiz (9): Traffic Data Sources

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Part 2: Traffic Sources

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Lesson (48): Referring Sites and Partners

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Lesson (49): Advertising Campaigns and Organic Search Engine Results

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Lesson (50): Keywords as a Data Source

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Demo (10): Browsing HitLens Reports

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Quiz (10): Traffic Sources

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Selected Reading List

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Quiz (11): Web Analytics

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Glossary

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I have finished the course. What's next?

 


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